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TELL US NEVER - What does being a Liverpool Fan really mean?

Commissioned by Soccer Dot Com in partnership with Nike, during the take over of Liverpool Football Club. We mapped out key characters who could tell the story of what being a Liverpool Fan really means.

Amongst the line up:
Born and bred scouser, grassroots player, and now women’s coach - Kate Meehan.
Up and coming, USA born, under 18s star - Matteo Ritaccio
By the fans, for the fans, globally listened to Podcast and media channel - The Anfield Wrap

ROLE: Creative / Director / Photographer

DoP: Harry McGill / Madeleine Penfold
Editor: Javier Loaiza
Creative: Andrew Stewart (SDC), Samuel Margetts (SDC), Madeleine Penfold


Kate Meehan shares her journey through football. How growing up in Heyton, the home of the idol and Liverpool legend Steven Gerrard, led her to growing into the person she is today.
Kate speaks of the key ingredients it takes to be a Liverpool fan - Pride, Passion, and Integrity.

Kate Meehan LFC

Liverpool FC x Nike
Director: Madeleine Penfold
Videographer / Editor: Nicholas Visuals
Stylist: Kerry Saxon

New York native Matteo Ritaccio tells us his Tell Us Never story on how growing up playing soccer in the USA brought him overseas to play with one of his favourite clubs, Liverpool Football Club.

Matteo tells his story - 60 second version

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The Anfield Wrap, talk to us on storytelling by the fans for the fans.

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