Hi, I’m Madeleine or Mads,,,

My work focuses on human emotion and making a positive change through the power of visual media and storytelling.

My aim, always, is to capture authentic emotion, uncover stories and work with brands on delivering impactful photography, moving image and ideas that connect.

I focus on sports, lifestyle, culture and humanitarian projects.

Simplifying and communicating impactful and meaningful messages, through creative mediums is at the heart of my work.

Messages that make people stop scrolling and start feeling.Emotion drives action, action provokes change.

I have been fortunate enough to work across the world, meeting and immersing myself in numerous cultures with numerous brands.

From the worlds top athletes to West Africa communities, no matter the focus, the passion for finding a story and conveying this to create emotion is the driver for my work.

I hope we can make some incredible things together soon.

madeleine@madeleinepenfold.com